Tag Archives: equity crowdfunding attorney

Crowdfunding & Fintech for Real Estate Podcast

CF and Fintech for Real Estate Podcast

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Technology has made it easier to raise capital for real estate deals. Since Crowdfunding has grown exponentially, John Casmon, host of the popular Target Market Insights podcast, invited me on his show to learn more about crowdfunding and fintech (financial technology).  On this episode, I talk about different ways to use the internet to raise money and the impact new technologies will have on the way we buy real estate.

Key Market Insights

  • Crowdfunding is raising money on the internet

  • Two versions – donation based (think Kickstarter) and equity based

  • Crowdfunding is online syndication with 3 flavors: title 2, title 3 and title 4

  • All crowdfunding falls under the JobsAct

  • Title 2 is very similar to 506c for accredited investors

  • Title 3 is very different, can only raise $1MM annually

  • Title 4 can raise $50 million

  • FinTech – any technology disrupting the financial services industry

  • Many believe banks should be a disintermediary

  • Roboadvisor apps are apart of FinTech

  • Online syndication is not more risky than traditional syndication

  • Anytime you take money, you can be sued

  • When done properly, you should not be exposed to any actual liability – even if they lose money

  • Blockchain technology could disrupt the real estate industry

  • Blockchain is a database or ledger that cannot be changed and has no central authority – everyone must consent

  • Title companies and other “middle men” could be pushed away through blockchain

Questions? Let me know.

Tokenization: The Legal Take on Jobs Act Equity Crowdfunding and Security Token Offerings

Podcast: Regulation A+ Crowdfunding

Tokenization podcast MSR

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If you’re a entrepreneur, you’re probably looking for some way to raise capital. You probably have heard of crowdfunding, but you may not have heard of the Jobs Act of 2012 and how it relates to crowdfunding – which is significant because its potential is enormous. Besides Regulation A+, Reg. CF, and Title II crowdfunding options to name a few, now investors and issuers can take advantage of the “tokenization” of assets via Security Token Offerings based on blockchain technology. However, there are complicated rules associated with all aspects of crowdfunding, which is why it’s so important to have legal representation throughout all phases of the process.

In this podcast episode, we interviewed crowdfunding attorney Mark Roderick from Flaster Greenberg PC who gave us many insights on crowdfunding in general, plus his take on tokenization and what security tokens can actually do for issuers and investors alike. Forget what everyone says about raising money. As stated on the podcast, crowdfunding is a marketing business, but it’s smart to have legal counsel at all times too – which is why anyone thinking of getting involved with crowdfunding on any level would be wise to contact Mr. Roderick and read his crowdfunding blog where you can find hundreds of posts with excellent information dedicated to legal crowdfunding success. See that? Sometimes lawyers can be your friend!

And speaking of crowdfunding, according to Mark, about 90% of the Reg.A+ crowdfunding deals he’s seen is regarding real estate. You know what most of the Reg.CF deals are? (here’s a hint).

Questions? Let me know.

What A Tokenized Security Could Do

What A Tokenized Security Could Do

Here are some things a tokenized security could do:

  • Keep track of the owner (and by extension, the whole cap table)
  • Eliminate paper certificates
  • Facilitate transfers
  • Provide a history of transfers
  • Drastically reduce cost of transfer agent services
  • Provide for distributions with the click of a button
  • Make capital calls with the click of a button
  • Allow conversions (e.g., Convertible Note to equity) with the click of a button
  • Provide reinvestment options
  • Provide the K-1 or 1099
  • Allow digital voting
  • Carry up-to-date and historical information about the company, including financial statements and SEC filings
  • Track the tax basis of the security
  • Carry relevant documents, like an up-to-date Operating Agreement
  • Provide an automatic listing on an exchange
  • Integrate with all of the owner’s other securities, private and public, to provide a personal portfolio
  • Provide a communication channel, including video conference calls and chat rooms, with management and other investors
  • Provide information about the market and/or industry generally
  • Provide instant analytics on standard metrics like ROI, IRR, and P/E ratio, and allow exports to Excel and other tools
  • Compare returns to existing or new indices
  • Provide links to other issuers with similar characteristics, with the opportunity to trade, buy, or sell
  • Provide information about trading in the security by other owners, with alerts about trading by insiders

The way capitalism works, I suspect the first tokenized securities will include just a few features – those with the most sizzle and/or the easiest to implement – with more to come later.

Questions? Let me know.

What’s the Difference Between Rule 506(c) and Rule 506(b) in Crowdfunding?

Three and a half years into Title II Crowdfunding, I am asked this question a lot, sometimes by portals, sometimes by issuers.

A Chart, of Course

Three Important Differences

Verification

In a Rule 506(b) offering, the issuer may take the investor’s word that he, she, or it is accredited, unless the issuer has reason to believe the investor is lying.

In a Rule 506(c) offering, on the other hand, the issuer must take reasonable steps to verify that every investor is accredited. The SEC regulations allow an issuer to rely on primary documents from an investor like tax returns, brokerage statements, or W-2s, but they also allow the issuer to rely on a letter from the investor’s lawyer or accountant. In practice, that’s how verification is typically handled.

I strongly recommend that issuers do not verify investors themselves. Instead, they should use a third party like VerifyInvestor. If an issuer handles verification itself and makes a mistake, it’s possible that the entire offering could be disqualified. Conversely, once an issuer hands the task to VerifyInvestor, the issuer has, by definition, taken the “reasonable step” required by the SEC, and can sleep well at night.

Information

If all the investors are accredited, there is no difference between Rule 506(b) and Rule 506(c).

If there is even one non-accredited investor in a Rule 506(b) offering, on the other hand, the issuer must provide a lot more information, specifically most of the information that would be included in a Regulation A offering.

The technicalities are important to the lawyer, but to the issuer or the portal, the bottom line is that if non-accredited investors are included the offering will cost $5,000 – $7,500 more, and take a little longer to prepare.

Advertising

In a Rule 506(b) offering you can advertise only the brand. In a Rule 506(c) offering you can advertise the deal.

Ever watch the commercials for brokers and investment banks during a golf tournament? They feature an older guy and his very attractive wife, planning for a carefree and meaningful retirement. They message is:  we can help you achieve your dreams. But they don’t show any of the actual investments they recommend! They’re only advertising the brand.

That’s the model for a website offering investments under Rule 506(b). We can advertise the website – the brand – but we cannot show actual investments. The website attracts investors who sign up and go through a KYC (know your customer) process following SEC guidelines. We have the investor complete questionnaires, we speak with the investor on the phone a couple times, we learn about his or her experience and knowledge investing – we develop a relationship. Then, and only then, can we show the investor actual investments.

In contrast, a website offering investments under Rule 506(c) can show actual investments to everyone right away.

Which is Better?

If I own a jewelry store, I have two choices:

  • I can display jewelry in the front window where passersby can see it.
  • I can display a sign in the front window saying “Great jewelry inside. Must register to enter.”

That’s why I prefer Rule 506(c).

But I also acknowledge three benefits of Rule 506(b):

  • To include non-accredited investors, you must use Rule 506(b), or another kind of offering altogether.
  • If you use Rule 506(c), you might lose bona fide accredited investors who are unwilling to provide verification.
  • If you use Rule 506(b), which doesn’t require verification, you might get money from non-accredited investors who are willing to lie.

Switching Midstream

You can start an offering using Rule 506(b), then switch to Rule 506(c), as long as you haven’t accepted any non-accredited investors.

Conversely, once you’ve advertised a Rule 506(c) offering, you cannot go back and accept non-accredited investors, claiming you’re relying on Rule 506(b).

Questions? Let me know.

Another Law Affecting Crowdfunding Portals: The Americans With Disabilities Act

By Adam E. Gersh, Guest Contributor

You probably already know that the Americans with Disabilities Act applies to “places of public accommodation,” like hotels and restaurants. What you might not know is that the ADA probably applies to your Crowdfunding website, or will soon.

Courts have held the ADA applies to websites that supply products or services, reasoning that websites, like buildings, can be “places of public accommodation.” For example, Netflix.com and Peapod reportedly settled cases with the Department of Justice, while Home Depot and Target have faced claims relating to website accessibility.  On the other hand, websites that are merely informational, like Mark’s blog, are less likely to be required to comply with accessibility standards.

If you’re operating a Crowdfunding portal then everything you do is online, making you a lot more like Netflix than like a blog. That’s particularly true of Title III Funding Portals, where everything has to happen online by law, but it’s probably true for Title II and Title IV portals as well. Therefore, while there have been no rulings or cases, and the law around the ADA and websites remains unsettled, we can feel pretty confident that the ADA or its state-law equivalents will apply.

How can you get on the right side of the law? The industry has developed a set of standards known as WCAG 2.0 – Web Content Accessibility Guidelines, which include a set of recommendations to make website coding changes with accessibility in mind. WCAG2.0 is an industry standard for non-governmental entities and, most importantly, it is the standard the Department of Justice has used as a measuring stick in the cases brought to date. WCAG2.0 actually has three tiers of accessibility standards but, until the Department of Justice issues new rules or the courts produce clearer rulings, it’s not clear which tier will apply to Crowdfunding portals.

Stay tuned.

 

Adam E. Gersh, Esq. is a shareholder at Flaster Greenberg PC and a member of our Employment Practices Group. He can be reached at adam.gersh@flastergreenberg.com or (856) 382-2246.

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